Thrive in the digital economy.

We use data science, machine learning, and years of experience to help power up your marketing returns and outrank your competition.

Our industry-proven 3 step method gets you the results you want.

1. Protect

We work with our brands to ensure their online integrity by effectively removing counterfeit sellers, stopping product diversion, and ensuring pricing compliance on all fronts –– all protecting the value of your brand.

Stop Product
Diversion

Regulate
MAP

Stop review sabotage by competitors

We work with our brands to ensure their online integrity by effectively removing counterfeit sellers, stopping product diversion, and ensuring pricing compliance on all fronts –– all protecting the value of your brand.

Stop Product Diversion

Regulate MAP

Stop review sabotage by competitors

2. Position

Knowing who your most profitable customers are and how to serve them can determine the success (or downfall) of your business. We do the research necessary to understand what your customers want, present your brand on the channels best suited to it, and enhance your website to optimize: customer experiences, positive reviews, and sales conversions.

Meet your customers where they are

Each marketplace offers access to a different customer base to expand your reach. Using a multichannel sales strategy is proven to boost sales.

Meet your customers where they are

Each marketplace offers access to a different customer base to expand your reach. Using a multichannel sales strategy is proven to boost sales.

Refine your personal channel

Drive conversions for inbound traffic using a data-driven, battle-tested approach to e-commerce. Your site is constantly refined based on how users interact with it.

Refine your personal channel

Drive conversions for inbound traffic using a data-driven, battle-tested approach to e-commerce. Your site is constantly refined based on how users interact with it.

We’ve mastered the two largest Marketplaces in the world so that your brand is found by the customers most likely to buy..

Amazon Experts

Artificial Intelligence Optimized

Legal protocols

Enhanced Brand Content

Real-time search adjustments

Google Partners

Specialize in Google Shopping

Machine Learning Optimized

Search Engine Marketing

3. Promote

We promote your brand to drive traffic. We increase your conversions through impactful, strategic campaigns to boost sales. Our teams analyze customer behavior, your competitor’s impact on potential customers and technology requirements to serve a personal customer experience that exceeds expected revenue and profits.

Magazine Partnerships

Take advantage of our close editorial alliances with top trade magazines to position your brand in other markets. These magazines offer an extended digital reach to millions.

Exposure via Spa Channel

Rethink how you spread the word about your business and a hard-to-reach audience. We know the Spa channel inside out. These customers are looking for unique, not-found-everywhere-else products. We’ll fine-tune your marketing to focus on this specific demographic of customers and/or products and services you offer.

Online Retail

Each marketplace offers access to a different customer base to expand your reach. With plenty of new potential customers, including these marketplaces in your multichannel sales strategy makes more sense than avoiding them. Boost sales and gain valuable insight into your product mix to positively impact your bottom line with the right approach, planning, and execution. Feel confident that we have your back as you expand your reach into the eCommerce space.

Featured Case Studies

Safe and Vault Store

Tight margins made Safe and Vault Store less profitable than it could be. See how we helped increase both margins and revenue at the same time.

Allied Fire and Security

Read about the challenges faced by Indie Brand Logistics as they determined the best way to make a 50-year-old company more profitable.

E-commerce Launch

WIth a limited timeline and high expectations, see how we helped this store launch in only two months and be in the top three Shopify sores launched at the same time.

Testimonials

We began working with Cloud Potential two years ago to improve our search engine visibility, which has been showing consistent growth each month under their guidance and diligence. This effort includes both the nuts and bolts of maintaining the metadata and URLs as well as writing optimized content for our website. In addition, the team assists us with our social media strategy by posting and pinning content to our networks which has driven increased followers and sales.

Since engaging Cloud Potential for SEO, we’ve expanded their scope of work to include bringing up a B2C website on Shopify in 3 months, advising on the platform and launch of our B2B website, reviewing and selecting specialty software platforms, and providing leadership and strategy support to our IT team during a significant transition.

I cannot recommend Cloud Potential highly enough. They have worked as a true partner with us — caring about our company as if it was their own. They are not afraid to have hard conversations with us when keeping quiet would be easier. They have always been responsive and willing to jump in and help at any time. You will not be disappointed with them as your partner!

Camille Tillman – Universal Companies

“Cloud Potential has been great to work with. We have been using them for over two years to help manage our SEO and development of our website. We’ve been through several SEO and development companies over the years to help grow our business. None of them have come close to the job that Cloud Potential does. Our business has really grown since we have started using them. Their recommendations are spot on, and when there is an issue, they always get it fixed as soon as possible. We get weekly reports and updates on how our SEO and keywords are doing which are very easy to understand. I would highly recommend giving Cloud Potential a chance to help grow your business. You won’t regret it.”

Dominic Schwebs – Safe and Vault Store

“If you’re like me, you have something incredible to bring to a world waiting through your business, product or service. Like most, you work hard to deliver on that promise only to have your momentum halted by marketing complications or confusion. What a horrible distraction! I know what I’m good at – so I let Cloud Potential do what they’re good at! They’re the masters of marketing construction, ideation and tech-application! They listened and quickly came up with competitive solutions that fit my needs to a tee! In no time, I was back doing what I love full of confidence in their solutions, support and services! Success doesn’t require you to be the expert as long as you have experts that make you successful! Thank you Cloud Potential!”